By Randy Gunter Read any good books lately? I used to read all of the time, these days I tend to listen to book on CDs and podcasts more than I actually read the books. Of course Dan Paulson and the pit crew have their books, but I thought I would suggest a few of … Continue reading "Some Favorite Business and Marketing Books"
By Randy Gunter Some time ago the Federal Trade Commission (FTC) adopted a set of Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines talk about celebrity endorsements, blogging endorsements, use of testimonials in general (including non-celebrities), and sponsored testing. On the FTC website is a pdf document that you can read about … Continue reading "FTC Guides for using testimonials"